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Wednesday, March 21, 2012

The Optimist Club brand

At the PNW District Regional Meetings held in February and March, New Club Building Chairperson Gay Enyeart shared ideas about brand development and how to explain what an Optimist Club can bring to a new community.

She emphasized connecting with groups, chambers of commerce and PTAs, among others, in order to share your vision. When you passionately share your vision, it's easier to find a key person in the new community to help make your dream of a new Optimist Club a reality.

One of the benefits of starting a new Optimist Club project is that every person who participates also reflects on what belonging to their home club means to them and that makes their commitment deeper. The PowerPoint takes you through some of those ideas. Enjoy.

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